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Discover a
Transformative Revolutionary Dedicated
Approach to fitness with your trainer.

Rana Webb
Rana Webb
2024-05-01
Coach Ice is great! He’s very attentive to your fitness needs! He ensures that everything is tailored to your goals and what you can do physically. 10/10 I highly recommend him!
Amanda Kaaayyy
Amanda Kaaayyy
2024-04-19
Coach is the truth! He's very accommodating when it comes to scheduling, very knowledgeable with the workouts, I always left a session feeling like I learned something new. He makes sure you always hit your goals, always positive and very encouraging. I used to have anxiety when it came to working out in the gym but he’s helped me gain the confidence and skills to work out on my own.
Ankur Srivastava
Ankur Srivastava
2024-03-17
My experience with Internal Belief Fitness, particularly with Coach Ice, has been nothing short of exceptional. Within just a month of training, I've witnessed remarkable progress that exceeded my expectations. Under Coach Ice's guidance, I've managed to lose 4.6% of body fat while simultaneously gaining muscle mass. Additionally, my body fat percentage has decreased by 1.7%, which is truly impressive for such a short period. Coach Ice's approach to workouts is both innovative and effective, keeping me motivated and engaged throughout each session. His personalized guidance has been invaluable, especially when it comes to nutrition advice and understanding macros. From the initial assessment to the ongoing support, Coach Ice has consistently gone above and beyond to ensure my success. His dedication and commitment to his clients are evident in every aspect of his training. I wholeheartedly recommend Internal Belief Fitness to anyone seeking transformative results and expert guidance. Coach Ice is undoubtedly the best trainer I've ever worked with, and I'm excited to continue my journey with him. Thank you, Coach Ice, for your expertise, support, and unwavering dedication to helping me achieve my fitness goals. You've truly made a difference in my life.
Mandy Grewal
Mandy Grewal
2024-01-12
Great experience working out with Coach Ice. He kept the workouts new and tough. I was able to make great progress. I would recommend Coach Ice to anyone who is wanting to put the work in and see results!
Angelique Turner
Angelique Turner
2023-12-28
Ice is an amazing trainer. When I trained with him one of my biggest goals in addition to weight loss was to develop a level of independence in the gym. I was also looking for a trainer that was able to adapt to my lifestyle and hold me accountable. Ice did that plus more. He is very knowledgeable, encouraging, and flexible in his approach. As a healthcare professional, I like that he takes a holistic approach by learning who you are as a person and using that to help you reach your goals. When I was looking for a personal trainer it was important that I worked with someone who was knowledgeable and efficient. Ice is always researching and studying new and innovative ways to helps his clients grow and to tailor his approach to each individual. I was able to learn how to use equipment appropriately, how to make adjustments to my nutrition intake, do workouts independently, and learn tips to shift my mindset to ensure my success. Due to my hectic schedule with graduate school I am no longer a client but definitely plan to reach out again soon once my schedule permits. I would highly recommend him (and have) to anyone that I know looking for a personal trainer.
sudeep k.s.
sudeep k.s.
2023-12-27
I have had the pleasure of working with Issima with the 6-week program, and I can confidently say that the experience has been nothing short of transformative. From strength training to nutrition guidance, he has been instrumental in helping me achieve kick start my long term fitness goal. Issima's expertise and motivation during the training sessions always inspired me to go beyond my comfort zone. He always had a planned exercise selection with guidance on proper form and progressive overload ensuring that the workouts remained challenging yet achievable. Other thing that truly sets him apart was the exceptional flexibility and understanding of my lifestyle. He was always supportive and accommodating of my work schedule and family requirements, ensuring that we found a consistent training routine that fit seamlessly into my daily life. I would surely work with him for any future programs I plan on and would wholeheartedly recommend Issima to anyone seeking a dedicated and knowledgeable fitness professional. Thanks a lot for making a significant impact on my fitness journey. - Sudeep
Camille Robinson
Camille Robinson
2023-10-19
Ice is an excellent trainer and accountability coach. He’s knowledgeable, creative in his approach to fitness, and will definitely challenge you to reach your desired goals. He prepares you with the knowledge and technique necessary to safely, successfully, and confidently complete workouts on your own.
Ameet K
Ameet K
2023-10-10
My main goal to join gym and have personal trainer was to build strength, loose weight and increase stamina, over a period of time. Coach ice understands my goals and tailors my workout sessions depending on my needs/wants. Pushes me without overdoing it. He is very adjusting to my needs. It has been few weeks since I started working out, I am already seeing the progress. He also focuses on stretching/compression massages, so as to make sure that muscles are not too sore. Coach Ice also provides input regarding nutrition. Internal Belief Fitness is a full package, has been the best experience
satish reddy
satish reddy
2023-10-08
I wanted to express my gratitude for your outstanding guidance at the gym. Your expertise, motivation, and personalized approach have had a tremendous impact on my fitness journey. I've seen impressive results, and your positive attitude makes every session enjoyable. Thank you for your professionalism and continuous support. I look forward to achieving more with you. Thanks -- Satish

ISSIMA J. CALDWELL, JR. (“ICE”)

Issima J. Caldwell, Jr., known as “Ice”, is the Founder and CEO of Internal Belief Fitness. Issima began his fitness journey as a teenager, spending hundreds of hours researching and educating himself to understand and perfect the art of fitness to improve his skills on the court. At the age of 17 he committed to his own fitness lifestyle creating a routine starting his day at 3:50am and ending it at 9:30pm. He’s been a certified fitness trainer for over 4 years.

Starting out Issima worked as a group instructor transforming individuals from all different stages of life through high intensity group training. After a short period of time, Issima decided to transition into more of a 1 on 1 style, training high level collegiate athletes helping them prepare during their pre/post seasons.

Issima grew up in the foster care system since the age of 5 and suffered the death of his mother a day after her birthday, April 8th only days before his 18th birthday, April 11th. He understands and has risen above adversity and believes in the importance of fitness as a solution to his way of life. Issima is persistent, sharp, and passionate about helping and improving the lives of his clients.

I believe that life isn’t about possessions, it’s about conquering obstacles to see our better selves. And by doing so, you’ll ultimately find true happiness not only through life but more importantly internally.

Mission Statement

At Internal Belief Fitness, our core mission revolves around the powerful motto ‘Make the change | Be the change.’ We are dedicated to surpassing the expectations that we set, driven by our commitment to each and every individual who walks through our doors.

Our approach extends beyond just physical fitness; it’s about forging deep and lasting connections. We are proud to cultivate meaningful relationships with our clients, fostering a strong sense of belonging within our family-oriented community.

With unwavering dedication, we position ourselves squarely in the best interests of our clients. Our primary goal is to facilitate a profound and transformative journey, helping our clients establish a more meaningful relationship with their bodies. By achieving this, they can unlock their full potential and experience the joy of looking and feeling their absolute best.

Internal Belief Fitness is more than a fitness center; it’s a place of growth, empowerment, and positive change. Through our holistic approach, we aim to inspire and guide individuals towards realizing their true potential, both physically and mentally. Together, we embrace the journey of self-discovery and transformation, guided by the values of 

Make the change | Be the change

Training Philosophy

Our training philosophy at Internal Belief Fitness is centered around the idea of making a positive change in our clients’ lives. We strive to exceed expectations and provide the best overall experience, making each client feel welcomed, energized, and purposeful. Our trainers are available 24/7 to address any questions or concerns, offering consistent support. If you ever feel overwhelmed or in need of extra motivation and accountability, Internal Belief Fitness is here to provide exceptional assistance.

Make the change | Be the change

Internal Belief Fitness

RECEIVE

An Immersive Transformation

RECEIVE

no more intimidation

RECEIVE

Real Results

RECEIVE

Exceeding the Expectation

Certified Fitness Trainer and Strength & Conditioning Specialist with Trusted Experience

Internal Belief Fitness 3 Step Plan

Step 1

Pick a Time

Step 2

Fill In-take Questionnaire

Step 3

Show Up to Your Selected Appointment

When you sign up you’ll receive

Included within the 6 Week Transformation challenge

Included

3 Sessions a week

Included

Gym Savings

Included

Body Tech Insight

Included

Accountability Counseling 

Ready to turbo charge your fitness?